9 Psychological Reasons For Why People Buy Diamond Jewelry

Posted by Shoshi Grossman on May 24, 2016

Diamonds are beautiful and rare, but their practical uses are limited. Sure, you could argue that diamonds for the purpose of making industrial grade drill bits are useful, but those aren’t the kinds of diamonds found in a retail jewelry store. Since diamond jewelry in itself is not a functional gift, why then do people purchase diamond jewelry?

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Trends, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Diamond Seller, Customer Service, jewelry store customer retention

Customer Service Do’s and Don’ts for Diamond Jewelers

Posted by Jonny Katz on April 26, 2016

Excellent customer service can make your reputation as a diamond retailer. According to this research by InsightSquared, 66% of customers switch companies due to poor service and 58% are willing to spend more on companies that provide excellent customer service. Every industry has its norms, as well as the kind of conduct that is exceptionally good (and even that which should be avoided).

Here’s a list of best practices for diamond jewelers based on customer feedback and industry standards. Make sure to modify these recommendations to best suit your own brand.

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Topics: DIamond Jewelry Store, Selling Diamonds, Customer Service, jewelry store customer retention, Body language

Body Language Cues: What Retail Jewelry Customers Are Really Thinking

Posted by Jonny Katz on April 12, 2016

Ah, the lovely couple - the girl with her shy smile, the beaming groom-to-be. They’ve said they want to buy an engagement ring and you’ve shown them some of this year’s best sellers, but so far, you’re not getting a sale. When you pull out the vintage Monique Lhuillier hexagon baguette diamond engagement ring in platinum, she gasps. Is this the ring they’ll choose or will they walk out the door? How do you know when someone is ready to buy? Is there a science to it or is it a matter of luck? Furthermore, can you use your own body language to influence a sale?

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Topics: DIamond Jewelry Store, increase jewelry store sales, Selling Diamonds, Customer Service, jewelry store customer retention, Body language

What Every Diamond Jeweler Needs to Know About Customer Relationships

Posted by Jonny Katz on March 1, 2016

Building a customer base is vital to the success of all diamond jewelry stores, but what might seem less apparent is the importance of retaining the customers you already have.

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Buyer, DIamond Jewelry Store, increase jewelry store sales, Retail Management System, jewelry store customer retention

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