9 Psychological Reasons For Why People Buy Diamond Jewelry

Posted by Shoshi Grossman on May 24, 2016

Diamonds are beautiful and rare, but their practical uses are limited. Sure, you could argue that diamonds for the purpose of making industrial grade drill bits are useful, but those aren’t the kinds of diamonds found in a retail jewelry store. Since diamond jewelry in itself is not a functional gift, why then do people purchase diamond jewelry?

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Trends, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Diamond Seller, Customer Service, jewelry store customer retention

How to Boost Targeted Traffic to Your Diamond Jewelry Store

Posted by Shoshi Grossman on May 8, 2016

It’s not so hard to drive general traffic to your website, but what you really want is to attract the right traffic that will meet your business goals: sales and customers. There are several marketing methods that will enable you to drive targeted traffic to your website, find the right leads and help you close the best deal.

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Topics: How to Grow Your Diamond Jewelry Store, DIamond Jewelry Store, increase jewelry store sales, Selling Diamonds, Marketing your diamond jewelry store

How Retail Diamond Jewelers Can Leverage Social Media Networks

Posted by Shoshi Grossman on March 15, 2016

Social media provides particular advantages in the marketing of diamond jewelry. The networking element means that the proverbial word-of-mouth is spread rapidly and extensively. The visual component means that jewelers can easily showcase their diamond jewelry, and the potential for positive reviews means that the jewelers themselves are presented well too. Moreover, given the amount of time that consumers spend on social media sites, advertising the jewelry store and its diamonds through targeted ads can also be a sound business move.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store, increase jewelry store sales, Social Media for Diamond Jewelry

The Small Diamond Retailer Advantage: Being the Expert in Your Niche

Posted by Debra Greenstein on March 8, 2016

When a person looking to buy diamond jewelry turns to a smaller diamond retailer instead of a department store or mall chain for their purchases, it’s usually because they are seeking a certain level of security and reliability that they hope to obtain from the expertise of that person or store.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Diamond Buyer, Diamond Certification, 4Cs, diamond weight, Diamond Color, increase jewelry store sales, Diamond Seller

What Every Diamond Jeweler Needs to Know About Customer Relationships

Posted by Jonny Katz on March 1, 2016

Building a customer base is vital to the success of all diamond jewelry stores, but what might seem less apparent is the importance of retaining the customers you already have.

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Buyer, DIamond Jewelry Store, increase jewelry store sales, Retail Management System, jewelry store customer retention

Can Trade Shows Help Diamond Buyers and Sellers?

Posted by Shoshi Grossman on February 23, 2016

 

Most industries offer trade shows, and the diamond and jewelry industry is no different. But should you be spending the time and money to go? What are the benefits of attending? Are all trade shows created equal? What should you expect to get out of a trade show?

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Topics: How to Grow Your Diamond Jewelry Store, How to Increase Your Diamond Supplier Base, Diamond Industry, Diamond Supplier, Diamond Buyer, DIamond Jewelry Store, Diamond and jewelry trade shows, Diamond Seller

Online Diamond Trading Myths It’s Time to Leave Behind

Posted by Debra Greenstein on February 15, 2016

In the diamond business, tradition can be hard to ignore. With such a complex and defined supply chain, many believe that there is no way to adjust existing buying, selling and distribution models to include a digital element. While more of the world’s economy has already moved online, the diamond industry cannot afford to get left behind.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Industry, Diamond Supplier, Diamond Buyer, Technology and Diamond Trading, Diamond Market, Diamond Seller

Dressing for Success: How to Obtain a Diamond Inventory Worth Boasting About

Posted by Debra Greenstein on February 15, 2016

There is a popular saying, “Don’t dress for the job you have; dress for the job you want next”. It’s not just a matter of wearing the right clothes, it’s knowing what it takes to be successful and looking like you deserve it at all times. People do it in the business world so why not do it in the diamond jewelry business? 

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, Diamond Industry, Diamond Supplier, Diamond Buyer, Technology and Diamond Trading, Diamond Market, Diamond Seller, Online Diamond Trading Network

Diamond Trading: The New Supplier-Retailer Connection

Posted by Debra Greenstein on February 15, 2016

 

Mobile and web technologies have fundamentally changed the way people do business worldwide. While basic principles have remained intact, such as providing real value to customers, strategically expanding your business to increase profitability, and more, there are many tactics which have changed.  

Before we get into the effect that technology has had on individual diamond retailers and suppliers, let’s take a look at how it has impacted the diamond market as a whole.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, Diamond Industry, Diamond Supplier, Diamond Buyer, Technology and Diamond Trading, Diamond Market, Diamond Seller, Online Diamond Trading Network

POS: How Diamond Jewelry Stores Can Protect Customer Information and Meet Industry Standards Including PCI Compliance

Posted by Raeleen Kaesehagen on February 10, 2016

Securing business and customer information is of utmost importance to all retailers. If addressed and implemented correctly keeping data secure can be simple and straightforward. If forgotten or overlooked, the unsecured data can be accessed by unwanted persons, leading to negative press, lawsuits for lack of compliance, and a very big headache.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store, POS, increase jewelry store sales, Customer Security, Protecting your jewelry store

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