We’re only a few months into the new year. A clean slate. So there couldn’t be a better time to take a hard look at who you are as a company and who you want to be. And in marketing, who you want to be generally has something to do with who you want to see walking in your store. In other words…your target market. Many retailers are looking to become a bigger bridal store. Others are venturing into more custom or estate. If it’s changed over the course of many years, it’s time to look at everything you do, from the inventory you carry to the staff representing you and yes, to your marketing. That begins with your corporate logo.
The dynamic between the customer and a company is delicate. When a company evolves, customers must learn to adapt to its new ways. Similarly, when customer patterns change, the market needs to be ready and willing to tend to their needs. If either party remains static, the healthy dynamic gets lost.
Topics: How to Grow Your Diamond Jewelry Store, Diamond Awareness, Diamond Buyer, DIamond Jewelry Store, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, jewelry store customer retention
Trading online has many great advantages. It’s easy, efficient and cost effective and opens you up to a world of diamonds and inventory which would otherwise be difficult to access. However, as with all business matters where money and high value items change hands, you must be sure to trade smart in order to avoid falling victim to would-be fraudsters.
The diamond and gemstone industry is somewhat of an enigma. On one hand it is all about keeping up with the latest fashions and trends, yet on the other hand, its product is stones that have been on this planet since ancient times.
While diamonds, sapphires, emeralds, rubies and the various semi-precious gemstones have been worn and appreciated by different civilizations for centuries upon centuries, now ancient natural fancy color diamonds are coming into demand. So much so that many of the biggest jewelry companies, like Zales, Tiffany & Co., and Blue Nile have started heavily increasing their yellow diamond collections over the past year.
If you don’t have a relationship with a diamond cutter (someone who actually cuts diamonds), chances are you’re missing out on countless opportunities to realize additional revenue for your business. Hidden in your safe or stashed away at the back of your drawer are the lesser diamonds, which you’ve taken in over the years. They may be chipped, scratched, burnt or broken - damaged goods in dire need of repair. More than likely, you have thousands of dollars tied up in diamond inventory that you aren’t able (or prepared) to show in their current condition.
With so many industries making the transition from brick and mortar to the cloud, the diamond industry is following suit. But should it be? Or is going online a necessity for jewelers looking to survive in what seems like an inevitable industry-wide shift? Furthermore, does the internet actually make sourcing and selling diamonds easier, more convenient and less expensive? Or is it an unnecessary waste of time?
Find out the answers to these questions, as we debunk six of the most widespread myths surrounding the transition to buying and selling diamonds online.
Diamonds Traders value honor and tradition almost as much as they value the diamonds themselves. So when buying and selling diamonds, it is crucial to know and follow the unspoken rules of negotiation.
One of the things we have discovered after serving the jewelry industry for many years through our dedicated diamond re-cut and repair service is that Princesses form a disproportionate percentage of repairs. It is also the most abused and butchered of all diamond shapes. Over the years I have seen it all. Out of center culets, misaligned girdles, no girdles, Great Wall of China girdles, steep and flat facet groups and diamonds proportionately compromised with weights that they had no right to. But that is not all.
These days, 41% of people spend most of their time online with colleagues in professional networks. Joining a community dedicated to all things diamond, provides a unique place to find current market and pricing information and exchange ideas with other people interested in diamonds and diamond jewelry.
Some years back my company received a ‘natural fancy yellow’ diamond which was a poorly cut cushion shape (to say the least). The request from our customer was that we re-cut this into a properly proportioned cushion. The copy of the grading report stated that it was a natural fancy yellow. I called our customer and informed him that the diamond does not have the body color of a fancy yellow. Before I agreed to start the work, the calls went back and forth, and with my last call I sounded the warning; 'this is an M color.' He replied; 'cut the diamond, I will fight them on the color; they have to honor their former report!'