Digital Advertising for Retail Jewelers 101

Posted by Ellen Fruchtman on August 6, 2017

Let’s face it, everyone wants to master this advertising medium that is all-consuming. And for most, that is simply not attainable. You could devote every waking hour to keeping up on the latest trends (which can literally change weekly). And, I’m quite sure that’s not the best use of any business owner’s time. Truth be told, it’s so very new, it’s hard to call anyone a true “expert”. The problem with hiring a digital marketing company is that you don’t know enough about marketing to assess how they are performing. At the very least though, you should know the basics of digital marketing.

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Topics: Marketing your diamond jewelry store, Social Media for Diamond Jewelry, Advertising, Marketing, Digital Advertising

How Retail Diamond Jewelers Can Leverage Social Media Networks

Posted by Shoshi Grossman on March 15, 2016

Social media provides particular advantages in the marketing of diamond jewelry. The networking element means that the proverbial word-of-mouth is spread rapidly and extensively. The visual component means that jewelers can easily showcase their diamond jewelry, and the potential for positive reviews means that the jewelers themselves are presented well too. Moreover, given the amount of time that consumers spend on social media sites, advertising the jewelry store and its diamonds through targeted ads can also be a sound business move.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store, increase jewelry store sales, Social Media for Diamond Jewelry

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