Today’s online jewelry industry is incredibly competitive and ever-changing, so how do you get ahead of your competitors? By focusing on what your prospective customers want. Even Google’s recent shift from keyword obsession to quality content reflects how dramatically the buying journeys of customers have changed in recent years.
Topics: Retail Marketing
Taking Jewelry Businesses to the Next Level
When a business owner gets to the point where their current business processes are getting increasingly complex and harder to track, it’s usually time for a change. For some companies, this change means that Excel spreadsheets are saved and put aside, and the data is imported to a system that can automate most of the processes that have been done manually in the past. Other companies seek to replace their current legacy system due to its lack of functionalities, lack of support, or for other reasons.
One of the first questions that comes up is: what kind of automation software can move my company to the next level? Many other questions follow. Should I choose a cloud-based, or an installed solution? Cloud options are not suitable for every organization. Generic software or jewelry specific software? You will find my answer at the end of this article.
In this article, I would like to summarize the software solutions that are aimed to help different segments of this industry.
Automated vs. manual tracking: Choose the right software and grow your jewelry business.
We’re only a few months into the new year. A clean slate. So there couldn’t be a better time to take a hard look at who you are as a company and who you want to be. And in marketing, who you want to be generally has something to do with who you want to see walking in your store. In other words…your target market. Many retailers are looking to become a bigger bridal store. Others are venturing into more custom or estate. If it’s changed over the course of many years, it’s time to look at everything you do, from the inventory you carry to the staff representing you and yes, to your marketing. That begins with your corporate logo.
Topics: Retail Marketing
The dynamic between the customer and a company is delicate. When a company evolves, customers must learn to adapt to its new ways. Similarly, when customer patterns change, the market needs to be ready and willing to tend to their needs. If either party remains static, the healthy dynamic gets lost.
The diamond and gemstone industry is somewhat of an enigma. On one hand it is all about keeping up with the latest fashions and trends, yet on the other hand, its product is stones that have been on this planet since ancient times.
While diamonds, sapphires, emeralds, rubies and the various semi-precious gemstones have been worn and appreciated by different civilizations for centuries upon centuries, now ancient natural fancy color diamonds are coming into demand. So much so that many of the biggest jewelry companies, like Zales, Tiffany & Co., and Blue Nile have started heavily increasing their yellow diamond collections over the past year.