How Retail Diamond Jewelers Can Leverage Social Media Networks

Posted by Shoshi Grossman on March 15, 2016

Social media provides particular advantages in the marketing of diamond jewelry. The networking element means that the proverbial word-of-mouth is spread rapidly and extensively. The visual component means that jewelers can easily showcase their diamond jewelry, and the potential for positive reviews means that the jewelers themselves are presented well too. Moreover, given the amount of time that consumers spend on social media sites, advertising the jewelry store and its diamonds through targeted ads can also be a sound business move.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store, increase jewelry store sales, Social Media for Diamond Jewelry

POS: How Diamond Jewelry Stores Can Protect Customer Information and Meet Industry Standards Including PCI Compliance

Posted by Raeleen Kaesehagen on February 10, 2016

Securing business and customer information is of utmost importance to all retailers. If addressed and implemented correctly keeping data secure can be simple and straightforward. If forgotten or overlooked, the unsecured data can be accessed by unwanted persons, leading to negative press, lawsuits for lack of compliance, and a very big headache.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store, POS, increase jewelry store sales, Customer Security, Protecting your jewelry store

How To Transform Your Jewelry Workshop: Increase Sales, Create an Amazing Customer Experience and Compete with Online & Offline Stores

Posted by Raeleen Kaesehagen on January 27, 2016

In today's world of options, what is it that makes a customer come into your store to buy diamond jewelery? Why does a customer choose you over all the online diamond jewelry stores and other businesses? With so much selection it is easy for customers to pick and choose. They vote with their wallets and determine if your store is the one for them. How do you stand out?

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store, POS, increase jewelry store sales, Retail Management System, jewelry workshop

Does Size Matter? Discussing Diamond Carat Weight With Your Jewelry Store Customers

Posted by Shoshi Grossman on January 26, 2016

Carat weight is likely to be the 4C in which most customers are more familiar. It is also the easiest characteristic to describe and present to your customers since size differences are more easily discernible. Furthermore, carat weight plays an important part in the overall value of a diamond because larger diamonds are more rare and therefore cost more. However, just because a diamond might be bigger, does not necessarily mean it will be the best choice for your customer.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Awareness, Diamond Industry, Online Diamond Jewelry Store, Diamond Characteristics, DIamond Jewelry Store, 4Cs, diamond weight, diamond carat

What Is A Point of Sale or Retail Management System and How Does It Help My Diamond Jewelry Business?

Posted by Raeleen Kaesehagen on January 13, 2016

When looking at software to help run your diamond retail store there are so many questions. The first questions are often "What does my store need? What type of software and what functions does that software need to perform?" In the following blog I'll answer these question and provide details of what to look for, as well as briefly look at why software is such an essential part of a diamond retailer's business.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Diamond Industry, Online Diamond Jewelry Store, Technology and Diamond Trading, DIamond Jewelry Store, POS, Retail Management System

Diamond Clarity: Helping your Customer Make a Clear Choice

Posted by Shoshi Grossman on January 12, 2016

As a measure of value, diamond clarity plays a similar role to that of carat weight, in that flawless diamonds are so rare, they tend to be very expensive. However, most consumers are usually surprised by how little difference there is to a diamond’s appearance between two different clarity grades.

Read More

Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Online Diamond Jewelry Store, Diamond Certification, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Clarity

Why Your Jewelry Store Needs a Virtual Diamond Inventory

Posted by Jonny Katz on December 23, 2015

In order to remain competitive in the marketplace, diamond jewelers need to be aware of, and leverage, the latest trends. This can range from knowing the most popular current and coming jewelry styles, to staying abreast of the ever evolving methods of reaching new customers, such as we do today with social media.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Online Diamond Jewelry Store, Technology and Diamond Trading, Virtual Inventory

Good Things Come in Small Packages: The Benefits of Being an Independent Diamond Jeweler

Posted by Jonny Katz on December 15, 2015

If you are a small, local diamond jeweler, you have a big, varied advantage. You are able to provide personalized service of an entirely different caliber than that of the larger chains. And tapping into this ability is a great way to grow your business.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Diamond Industry, Online Diamond Jewelry Store, DIamond Jewelry Store

The Promise of a Diamond: An Overview for Jewelers and Non-Jewelers Alike

Posted by Debra Greenstein on December 8, 2015

The diamond's promise is the essence of what makes it so special to consumers. The promise is at the heart of every diamond purchase and is what sets diamonds apart from other luxury goods. A diamond has meaning; it conveys emotion and is a symbol of love, elegance, beauty, and wealth. The diamond, because of its physical nature, stands for eternity, purity and innocence. When proffered, it expresses commitment, faithfulness, and trust. Delight and entertain your customers with these concepts and further garner their confidence in their purchase.

Read More

Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Diamond Trends, Online Diamond Jewelry Store, DIamond Jewelry Store

How to Create the Strongest Sales Team for Your Diamond Jewelry Store

Posted by Jonny Katz on December 1, 2015

Because your sales associates are one of your best means of establishing your store’s reputation and making sales, you have to invest time, money and energy in them. For diamond retailers, its particularly important to get your sales team on track because the stakes are so high to the customer, and each diamond jewelry purchase is fundamentally wrapped up in their dreams. Every salesperson encountered on the way to concretizing those dreams has the responsibility to enhance the customer’s experience and improve the sale.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store

Subscribe to RapNet's Blog

Get the latest tips & tricks, best practices, and advice on the diamond market, straight to your inbox.

Recent Posts