Social media provides particular advantages in the marketing of diamond jewelry. The networking element means that the proverbial word-of-mouth is spread rapidly and extensively. The visual component means that jewelers can easily showcase their diamond jewelry, and the potential for positive reviews means that the jewelers themselves are presented well too. Moreover, given the amount of time that consumers spend on social media sites, advertising the jewelry store and its diamonds through targeted ads can also be a sound business move.
Securing business and customer information is of utmost importance to all retailers. If addressed and implemented correctly keeping data secure can be simple and straightforward. If forgotten or overlooked, the unsecured data can be accessed by unwanted persons, leading to negative press, lawsuits for lack of compliance, and a very big headache.
In today's world of options, what is it that makes a customer come into your store to buy diamond jewelery? Why does a customer choose you over all the online diamond jewelry stores and other businesses? With so much selection it is easy for customers to pick and choose. They vote with their wallets and determine if your store is the one for them. How do you stand out?
Carat weight is likely to be the 4C in which most customers are more familiar. It is also the easiest characteristic to describe and present to your customers since size differences are more easily discernible. Furthermore, carat weight plays an important part in the overall value of a diamond because larger diamonds are more rare and therefore cost more. However, just because a diamond might be bigger, does not necessarily mean it will be the best choice for your customer.
Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Awareness, Diamond Industry, Online Diamond Jewelry Store, Diamond Characteristics, DIamond Jewelry Store, 4Cs, diamond weight, diamond carat
When looking at software to help run your diamond retail store there are so many questions. The first questions are often "What does my store need? What type of software and what functions does that software need to perform?" In the following blog I'll answer these question and provide details of what to look for, as well as briefly look at why software is such an essential part of a diamond retailer's business.
As a measure of value, diamond clarity plays a similar role to that of carat weight, in that flawless diamonds are so rare, they tend to be very expensive. However, most consumers are usually surprised by how little difference there is to a diamond’s appearance between two different clarity grades.
Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Online Diamond Jewelry Store, Diamond Certification, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Clarity
In order to remain competitive in the marketplace, diamond jewelers need to be aware of, and leverage, the latest trends. This can range from knowing the most popular current and coming jewelry styles, to staying abreast of the ever evolving methods of reaching new customers, such as we do today with social media.
If you are a small, local diamond jeweler, you have a big, varied advantage. You are able to provide personalized service of an entirely different caliber than that of the larger chains. And tapping into this ability is a great way to grow your business.
The diamond's promise is the essence of what makes it so special to consumers. The promise is at the heart of every diamond purchase and is what sets diamonds apart from other luxury goods. A diamond has meaning; it conveys emotion and is a symbol of love, elegance, beauty, and wealth. The diamond, because of its physical nature, stands for eternity, purity and innocence. When proffered, it expresses commitment, faithfulness, and trust. Delight and entertain your customers with these concepts and further garner their confidence in their purchase.
Because your sales associates are one of your best means of establishing your store’s reputation and making sales, you have to invest time, money and energy in them. For diamond retailers, its particularly important to get your sales team on track because the stakes are so high to the customer, and each diamond jewelry purchase is fundamentally wrapped up in their dreams. Every salesperson encountered on the way to concretizing those dreams has the responsibility to enhance the customer’s experience and improve the sale.