Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part Three.

Posted by Antoinette Matlins on June 21, 2016

In the past two weeks we’ve discussed how sales people deal with customers, especially those who think they know “exactly what they want,” and we’ve explained why the wrong approach by a sales person can result in losing a customer rather than making the sale. Here, we will explain an alternative approach that would be more likely to result in a sale, and a “relationship” that will result in future purchases from you by this customer.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, Body language

Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part Two.

Posted by Antoinette Matlins on June 14, 2016

Last week we discussed how important diamond grading reports have become in terms of diamond sales, and how customers today often come in with a specific set of criteria, dictating to you – the salesperson – “exactly what they want.” Today, we will begin a discussion of how to take control of such a situation and show the customer not only what he wants, but possibly something that is an even wiser choice.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, Body language

Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part One.

Posted by Antoinette Matlins on June 7, 2016

Many of you may be shaking your heads in agreement, yearning for the “good old days” when people bought diamonds just because they were pretty. I understand that nostalgic attitude, but I also remember how much misrepresentation – both unintentional and deliberate – occurred, and the numerous tricks by which the unscrupulous would not only make the sale, but also build a reputation as “the best place” to get a “bargain”…at the expense of honest, knowledgeable jewelers!

In this three part series it will become clear that being an honest, knowledgeable jeweler is the best way to make a sale, but it's how that knowledge is used which can make all the difference.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, Body language

9 Psychological Reasons For Why People Buy Diamond Jewelry

Posted by Shoshi Grossman on May 24, 2016

Diamonds are beautiful and rare, but their practical uses are limited. Sure, you could argue that diamonds for the purpose of making industrial grade drill bits are useful, but those aren’t the kinds of diamonds found in a retail jewelry store. Since diamond jewelry in itself is not a functional gift, why then do people purchase diamond jewelry?

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Trends, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Diamond Seller, Customer Service, jewelry store customer retention

How to Boost Targeted Traffic to Your Diamond Jewelry Store

Posted by Shoshi Grossman on May 8, 2016

It’s not so hard to drive general traffic to your website, but what you really want is to attract the right traffic that will meet your business goals: sales and customers. There are several marketing methods that will enable you to drive targeted traffic to your website, find the right leads and help you close the best deal.

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Topics: How to Grow Your Diamond Jewelry Store, DIamond Jewelry Store, increase jewelry store sales, Selling Diamonds, Marketing your diamond jewelry store

Body Language Cues: What Retail Jewelry Customers Are Really Thinking

Posted by Jonny Katz on April 12, 2016

Ah, the lovely couple - the girl with her shy smile, the beaming groom-to-be. They’ve said they want to buy an engagement ring and you’ve shown them some of this year’s best sellers, but so far, you’re not getting a sale. When you pull out the vintage Monique Lhuillier hexagon baguette diamond engagement ring in platinum, she gasps. Is this the ring they’ll choose or will they walk out the door? How do you know when someone is ready to buy? Is there a science to it or is it a matter of luck? Furthermore, can you use your own body language to influence a sale?

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Topics: DIamond Jewelry Store, increase jewelry store sales, Selling Diamonds, Customer Service, jewelry store customer retention, Body language

How Retail Diamond Jewelers Can Leverage Social Media Networks

Posted by Shoshi Grossman on March 15, 2016

Social media provides particular advantages in the marketing of diamond jewelry. The networking element means that the proverbial word-of-mouth is spread rapidly and extensively. The visual component means that jewelers can easily showcase their diamond jewelry, and the potential for positive reviews means that the jewelers themselves are presented well too. Moreover, given the amount of time that consumers spend on social media sites, advertising the jewelry store and its diamonds through targeted ads can also be a sound business move.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store, increase jewelry store sales, Social Media for Diamond Jewelry

The Small Diamond Retailer Advantage: Being the Expert in Your Niche

Posted by Debra Greenstein on March 8, 2016

When a person looking to buy diamond jewelry turns to a smaller diamond retailer instead of a department store or mall chain for their purchases, it’s usually because they are seeking a certain level of security and reliability that they hope to obtain from the expertise of that person or store.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Diamond Buyer, Diamond Certification, 4Cs, diamond weight, Diamond Color, increase jewelry store sales, Diamond Seller

What Every Diamond Jeweler Needs to Know About Customer Relationships

Posted by Jonny Katz on March 1, 2016

Building a customer base is vital to the success of all diamond jewelry stores, but what might seem less apparent is the importance of retaining the customers you already have.

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Buyer, DIamond Jewelry Store, increase jewelry store sales, Retail Management System, jewelry store customer retention

The Art of Networking in the Diamond Business: Seizing the Moment

Posted by Shoshi Grossman on February 17, 2016

As diamond buyers and sellers, we are always looking to make new connections and find original ways to promote ourselves. Networking is a great method to develop partnerships and relationships that will yield results if not now, then certainly in the future.

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Topics: Online Diamond Trading, How to Increase Your Diamond Supplier Base, Diamond Industry, Diamond Buyer, Diamond Market, increase jewelry store sales, Diamond Seller

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