8 Reasons You Need to be on an Online Diamond Trading Network Today

Posted by Shoshi Grossman on August 10, 2016

These days, 41% of people spend most of their time online with colleagues in professional networks. Joining a community dedicated to all things diamond, provides a unique place to find current market and pricing information and exchange ideas with other people interested in diamonds and diamond jewelry.

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Topics: Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, Diamond Trends, Diamond Buyer, Diamond Market, Diamond Seller, Diamond History

9 Psychological Reasons For Why People Buy Diamond Jewelry

Posted by Shoshi Grossman on May 24, 2016

Diamonds are beautiful and rare, but their practical uses are limited. Sure, you could argue that diamonds for the purpose of making industrial grade drill bits are useful, but those aren’t the kinds of diamonds found in a retail jewelry store. Since diamond jewelry in itself is not a functional gift, why then do people purchase diamond jewelry?

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Trends, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Diamond Seller, Customer Service, jewelry store customer retention

How Jewelers Can Guide Customers Towards Their Right Diamond Ring Setting

Posted by Shoshi Grossman on February 2, 2016

The elusive engagement ring has been a hot topic among budding brides and grooms for decades. Hours upon hours can be spent on websites searching for trends, looking through bridal magazines for inspiration, and going into stores to try on different styles. Major research is often conducted to learn about the 4Cs and how to choose the best diamond possible for their budget. All in search of the perfect engagement ring diamond, shape, size and setting. This blog will focus on ring settings and how you can guide your customers toward the right diamond ring setting for them.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Trends, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Settings

The Promise of a Diamond: An Overview for Jewelers and Non-Jewelers Alike

Posted by Debra Greenstein on December 8, 2015

The diamond's promise is the essence of what makes it so special to consumers. The promise is at the heart of every diamond purchase and is what sets diamonds apart from other luxury goods. A diamond has meaning; it conveys emotion and is a symbol of love, elegance, beauty, and wealth. The diamond, because of its physical nature, stands for eternity, purity and innocence. When proffered, it expresses commitment, faithfulness, and trust. Delight and entertain your customers with these concepts and further garner their confidence in their purchase.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Diamond Trends, Online Diamond Jewelry Store, DIamond Jewelry Store

Looking Back At the Top Diamond Jewelry Trends for 2015: A Year in Review

Posted by Debra Greenstein on November 17, 2015

Changes in fashion for diamond jewelry are usually more subtle and slower than the lightning-fast, drastic changes we see in the wider world of fashion. However, trends are still evident, and looking back at the past year, there are some obvious styles that stood out from the rest.

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Trends, Online Diamond Jewelry Store, Diamond Buyer, DIamond Jewelry Store

Why It's Important to Avoid Diamonds From Zimbabwe

Posted by Saville Stern on October 13, 2015

Many of us have heard that we should avoid buying diamonds mined in Zimbabwe. This is because they are considered “conflict diamonds” or “blood diamonds” because of the legal and ethical issues involved. Why is this so?

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, About Diamonds, Diamond Awareness, Diamond Trends, Diamond Industry, Diamond Supplier

RapNet Editorial Mission Statement

Posted by Debra Greenstein on June 25, 2015

RapNet strives to help diamond retailers, diamond sellers, diamond dealers and diamond manufacturers grow their businesses. Everything we do here is designed to help you understand the different facets of the industry via useful information, advice, insights, resources, and inspiration so your business can be as good as it can be.
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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Awareness, Diamond Trends

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