The Small Diamond Retailer Advantage: Being the Expert in Your Niche

Posted by Debra Greenstein on March 8, 2016

When a person looking to buy diamond jewelry turns to a smaller diamond retailer instead of a department store or mall chain for their purchases, it’s usually because they are seeking a certain level of security and reliability that they hope to obtain from the expertise of that person or store.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Diamond Buyer, Diamond Certification, 4Cs, diamond weight, Diamond Color, increase jewelry store sales, Diamond Seller

Diamond Clarity: Helping your Customer Make a Clear Choice

Posted by Shoshi Grossman on January 12, 2016

As a measure of value, diamond clarity plays a similar role to that of carat weight, in that flawless diamonds are so rare, they tend to be very expensive. However, most consumers are usually surprised by how little difference there is to a diamond’s appearance between two different clarity grades.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Online Diamond Jewelry Store, Diamond Certification, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Clarity

Identifying Synthetic Diamonds In Parcels of Melee Sizes

Posted by Seema A. Athavale – Chief Gemologist, GSI on November 4, 2015

Star and melee diamonds are minuscule diamonds weighing a fraction of a carat, sometimes as small as 0.6mm. Given their tiny size and the fact that they are usually sold in parcels, these natural diamonds can easily be contaminated by undeclared man-made diamonds. How can you detect man-made in these smaller diamonds?

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Topics: Online Diamond Trading, Diamond Awareness, Diamond Industry, Diamond Supplier, Diamond Certification, Synthetic Diamonds

Do Synthetic Diamonds Pose a Threat to the Diamond Industry?

Posted by Shoshi Grossman on November 4, 2015

The natural diamond, formed over millions of years is unarguably a rare and valuable manifestation. What about the diamonds that are now being manufactured synthetically? Can these diamonds still be considered precious? Will they replace genuine diamonds in the hearts of our customers? Or are they considered a substandard substitute?

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Topics: About Diamonds, Diamond Awareness, Diamond Industry, Diamond Certification, Synthetic Diamonds

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