One of the things we have discovered after serving the jewelry industry for many years through our dedicated diamond re-cut and repair service is that Princesses form a disproportionate percentage of repairs. It is also the most abused and butchered of all diamond shapes. Over the years I have seen it all. Out of center culets, misaligned girdles, no girdles, Great Wall of China girdles, steep and flat facet groups and diamonds proportionately compromised with weights that they had no right to. But that is not all.
When a person looking to buy diamond jewelry turns to a smaller diamond retailer instead of a department store or mall chain for their purchases, it’s usually because they are seeking a certain level of security and reliability that they hope to obtain from the expertise of that person or store.
Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Diamond Buyer, Diamond Certification, 4Cs, diamond weight, Diamond Color, increase jewelry store sales, Diamond Seller
Carat weight is likely to be the 4C in which most customers are more familiar. It is also the easiest characteristic to describe and present to your customers since size differences are more easily discernible. Furthermore, carat weight plays an important part in the overall value of a diamond because larger diamonds are more rare and therefore cost more. However, just because a diamond might be bigger, does not necessarily mean it will be the best choice for your customer.
Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Awareness, Diamond Industry, Online Diamond Jewelry Store, Diamond Characteristics, DIamond Jewelry Store, 4Cs, diamond weight, diamond carat
Diamonds come in many colors and many different shades. From white, to striking “fancies,” the choice of diamonds for your customer can be colorless or full of color, depending on their preference. As a diamond retailer, being able to explain the variations in color, while describing the unique qualities of each variant in a positive way, will help your customer choose the diamond they find most beautiful.
Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, About Diamonds, Diamond Awareness, Diamond Industry, Diamond Buyer, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Color
As a measure of value, diamond clarity plays a similar role to that of carat weight, in that flawless diamonds are so rare, they tend to be very expensive. However, most consumers are usually surprised by how little difference there is to a diamond’s appearance between two different clarity grades.
Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Online Diamond Jewelry Store, Diamond Certification, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Clarity
If you are a jeweler, you know that diamond jewelry is one of the most popular types of jewelry. Aside from the common emotional symbolism that would compel a customer to buy a diamond piece, such as love, elegance, beauty, and wealth, there are real nuts-and-bolts associated with the value of a diamond that must be conveyed to them too – the 4Cs. The 4Cs serve as a sort of “user-friendly” acronym that helps customers better understand what to look for when making a purchase.
The diamond's promise is the essence of what makes it so special to consumers. The promise is at the heart of every diamond purchase and is what sets diamonds apart from other luxury goods. A diamond has meaning; it conveys emotion and is a symbol of love, elegance, beauty, and wealth. The diamond, because of its physical nature, stands for eternity, purity and innocence. When proffered, it expresses commitment, faithfulness, and trust. Delight and entertain your customers with these concepts and further garner their confidence in their purchase.
Star and melee diamonds are minuscule diamonds weighing a fraction of a carat, sometimes as small as 0.6mm. Given their tiny size and the fact that they are usually sold in parcels, these natural diamonds can easily be contaminated by undeclared man-made diamonds. How can you detect man-made in these smaller diamonds?
The natural diamond, formed over millions of years is unarguably a rare and valuable manifestation. What about the diamonds that are now being manufactured synthetically? Can these diamonds still be considered precious? Will they replace genuine diamonds in the hearts of our customers? Or are they considered a substandard substitute?
People pass a jewelry store in their travels, and like magic, they stop to stare at the window display of diamonds. Often, they enter because there’s just something very alluring about diamonds.
What is the magic formula, then, that will move a person from simply gazing at your diamond jewelry to leaving your store as a customer after having purchased it from you?