Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part Three.

Posted by Antoinette Matlins on June 21, 2016

In the past two weeks we’ve discussed how sales people deal with customers, especially those who think they know “exactly what they want,” and we’ve explained why the wrong approach by a sales person can result in losing a customer rather than making the sale. Here, we will explain an alternative approach that would be more likely to result in a sale, and a “relationship” that will result in future purchases from you by this customer.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, Body language

Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part Two.

Posted by Antoinette Matlins on June 14, 2016

Last week we discussed how important diamond grading reports have become in terms of diamond sales, and how customers today often come in with a specific set of criteria, dictating to you – the salesperson – “exactly what they want.” Today, we will begin a discussion of how to take control of such a situation and show the customer not only what he wants, but possibly something that is an even wiser choice.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, Body language

Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part One.

Posted by Antoinette Matlins on June 7, 2016

Many of you may be shaking your heads in agreement, yearning for the “good old days” when people bought diamonds just because they were pretty. I understand that nostalgic attitude, but I also remember how much misrepresentation – both unintentional and deliberate – occurred, and the numerous tricks by which the unscrupulous would not only make the sale, but also build a reputation as “the best place” to get a “bargain”…at the expense of honest, knowledgeable jewelers!

In this three part series it will become clear that being an honest, knowledgeable jeweler is the best way to make a sale, but it's how that knowledge is used which can make all the difference.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, Body language

9 Psychological Reasons For Why People Buy Diamond Jewelry

Posted by Shoshi Grossman on May 24, 2016

Diamonds are beautiful and rare, but their practical uses are limited. Sure, you could argue that diamonds for the purpose of making industrial grade drill bits are useful, but those aren’t the kinds of diamonds found in a retail jewelry store. Since diamond jewelry in itself is not a functional gift, why then do people purchase diamond jewelry?

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Trends, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Diamond Seller, Customer Service, jewelry store customer retention

The Small Diamond Retailer Advantage: Being the Expert in Your Niche

Posted by Debra Greenstein on March 8, 2016

When a person looking to buy diamond jewelry turns to a smaller diamond retailer instead of a department store or mall chain for their purchases, it’s usually because they are seeking a certain level of security and reliability that they hope to obtain from the expertise of that person or store.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Diamond Buyer, Diamond Certification, 4Cs, diamond weight, Diamond Color, increase jewelry store sales, Diamond Seller

How Jewelers Can Guide Customers Towards Their Right Diamond Ring Setting

Posted by Shoshi Grossman on February 2, 2016

The elusive engagement ring has been a hot topic among budding brides and grooms for decades. Hours upon hours can be spent on websites searching for trends, looking through bridal magazines for inspiration, and going into stores to try on different styles. Major research is often conducted to learn about the 4Cs and how to choose the best diamond possible for their budget. All in search of the perfect engagement ring diamond, shape, size and setting. This blog will focus on ring settings and how you can guide your customers toward the right diamond ring setting for them.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Trends, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Settings

Does Size Matter? Discussing Diamond Carat Weight With Your Jewelry Store Customers

Posted by Shoshi Grossman on January 26, 2016

Carat weight is likely to be the 4C in which most customers are more familiar. It is also the easiest characteristic to describe and present to your customers since size differences are more easily discernible. Furthermore, carat weight plays an important part in the overall value of a diamond because larger diamonds are more rare and therefore cost more. However, just because a diamond might be bigger, does not necessarily mean it will be the best choice for your customer.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Awareness, Diamond Industry, Online Diamond Jewelry Store, Diamond Characteristics, DIamond Jewelry Store, 4Cs, diamond weight, diamond carat

The Colorful World of Diamonds: Explaining Diamond Color to Your Customers

Posted by Debra Greenstein on January 19, 2016

 

Diamonds come in many colors and many different shades. From white, to striking “fancies,” the choice of diamonds for your customer can be colorless or full of color, depending on their preference. As a diamond retailer, being able to explain the variations in color, while describing the unique qualities of each variant in a positive way, will help your customer choose the diamond they find most beautiful.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, About Diamonds, Diamond Awareness, Diamond Industry, Diamond Buyer, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Color

Diamond Clarity: Helping your Customer Make a Clear Choice

Posted by Shoshi Grossman on January 12, 2016

As a measure of value, diamond clarity plays a similar role to that of carat weight, in that flawless diamonds are so rare, they tend to be very expensive. However, most consumers are usually surprised by how little difference there is to a diamond’s appearance between two different clarity grades.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Online Diamond Jewelry Store, Diamond Certification, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Clarity

Using Diamond Cut As An Effective Sales Tool for Your Jewelry Store

Posted by Debra Greenstein on January 5, 2016

Cut is the only diamond characteristic under human control, and considered by many to be the most important,” says diamondideals.com. Here’s a quick guide for you to explain to your customers why diamond cut is so important, and how the diamond cutting process works.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs

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