Shoshi Grossman

Shoshi is the Marketing Coordinator for RapNet. She enjoys learning all things marketing, but her favourite thing is spending time with her family, especially over a delicious meal!

Recent Posts

Can Trade Shows Help Diamond Buyers and Sellers?

Posted by Shoshi Grossman on February 23, 2016

 

Most industries offer trade shows, and the diamond and jewelry industry is no different. But should you be spending the time and money to go? What are the benefits of attending? Are all trade shows created equal? What should you expect to get out of a trade show?

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Topics: How to Grow Your Diamond Jewelry Store, How to Increase Your Diamond Supplier Base, Diamond Industry, Diamond Supplier, Diamond Buyer, DIamond Jewelry Store, Diamond and jewelry trade shows, Diamond Seller

The Art of Networking in the Diamond Business: Seizing the Moment

Posted by Shoshi Grossman on February 17, 2016

As diamond buyers and sellers, we are always looking to make new connections and find original ways to promote ourselves. Networking is a great method to develop partnerships and relationships that will yield results if not now, then certainly in the future.

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Topics: Online Diamond Trading, How to Increase Your Diamond Supplier Base, Diamond Industry, Diamond Buyer, Diamond Market, increase jewelry store sales, Diamond Seller

How Jewelers Can Guide Customers Towards Their Right Diamond Ring Setting

Posted by Shoshi Grossman on February 2, 2016

The elusive engagement ring has been a hot topic among budding brides and grooms for decades. Hours upon hours can be spent on websites searching for trends, looking through bridal magazines for inspiration, and going into stores to try on different styles. Major research is often conducted to learn about the 4Cs and how to choose the best diamond possible for their budget. All in search of the perfect engagement ring diamond, shape, size and setting. This blog will focus on ring settings and how you can guide your customers toward the right diamond ring setting for them.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Trends, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Settings

Does Size Matter? Discussing Diamond Carat Weight With Your Jewelry Store Customers

Posted by Shoshi Grossman on January 26, 2016

Carat weight is likely to be the 4C in which most customers are more familiar. It is also the easiest characteristic to describe and present to your customers since size differences are more easily discernible. Furthermore, carat weight plays an important part in the overall value of a diamond because larger diamonds are more rare and therefore cost more. However, just because a diamond might be bigger, does not necessarily mean it will be the best choice for your customer.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Awareness, Diamond Industry, Online Diamond Jewelry Store, Diamond Characteristics, DIamond Jewelry Store, 4Cs, diamond weight, diamond carat

Diamond Clarity: Helping your Customer Make a Clear Choice

Posted by Shoshi Grossman on January 12, 2016

As a measure of value, diamond clarity plays a similar role to that of carat weight, in that flawless diamonds are so rare, they tend to be very expensive. However, most consumers are usually surprised by how little difference there is to a diamond’s appearance between two different clarity grades.

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Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Online Diamond Jewelry Store, Diamond Certification, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Clarity

How Educating Customers About the 4Cs Can Help Diamond Jewelers Make More Sales

Posted by Shoshi Grossman on December 29, 2015

If you are a jeweler, you know that diamond jewelry is one of the most popular types of jewelry. Aside from the common emotional symbolism that would compel a customer to buy a diamond piece, such as love, elegance, beauty, and wealth, there are real nuts-and-bolts associated with the value of a diamond that must be conveyed to them too – the 4Cs. The 4Cs serve as a sort of “user-friendly” acronym that helps customers better understand what to look for when making a purchase.

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Topics: About Diamonds, Diamond Awareness, DIamond Jewelry Store

A Brief History of Online Diamond Trading

Posted by Shoshi Grossman on November 10, 2015

The diamond industry has changed dramatically over the years, from a local “handshake” business to a global industry where diamonds worth millions of dollars are being bought and sold on the internet every day. How and when did the diamond market make this transition to trading online and how has this impacted the diamond market as a whole?

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Topics: Online Diamond Trading, Diamond Pricing, About Diamonds, Diamond Supplier, Diamond Buyer, Technology and Diamond Trading

Do Synthetic Diamonds Pose a Threat to the Diamond Industry?

Posted by Shoshi Grossman on November 4, 2015

The natural diamond, formed over millions of years is unarguably a rare and valuable manifestation. What about the diamonds that are now being manufactured synthetically? Can these diamonds still be considered precious? Will they replace genuine diamonds in the hearts of our customers? Or are they considered a substandard substitute?

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Topics: About Diamonds, Diamond Awareness, Diamond Industry, Diamond Certification, Synthetic Diamonds

Branding Strategies for the Diamond Jewelry Retailer

Posted by Shoshi Grossman on September 16, 2015

A brand is the embodiment of all of the emotions and knowledge associated with a company or product. Your brand tells potential customers what they can expect from your products and services, and it differentiates you from your competitors. You want your brand to create an image in your customer's mind about your company and your product. You may want your jewelry brand to be known for exclusivity, expertise, glamour, romance, innovation, high quality, great value, or other features. Make sure your brand conveys this.

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Topics: How to Grow Your Diamond Jewelry Store

Diamond Jewelry Stores: Online, Offline or Both?

Posted by Shoshi Grossman on September 8, 2015

When online shopping started taking off years ago, many predicted that it would spell the end for brick-and-mortar retailers. But then a new trend surfaced; the “bricks and clicks” model. Retailers quickly realized there are many benefits to offering customers both types of shopping experiences. Online retailers moved offline, and vice versa.

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Awareness

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