With over 30,000 transactions initiated in the RapNet inbox each month, the new inbox is a significant upgrade that will make your communication more secure, efficient and organized.
Topics: Product Updates
RapNet has released a new platform, to make your online diamond trading more secure, efficient and user-friendly. Find out how the new platform will help you trade diamonds better.
Topics: Product Updates
Excellent customer service can make your reputation as a diamond retailer. According to this research by InsightSquared, 66% of customers switch companies due to poor service and 58% are willing to spend more on companies that provide excellent customer service. Every industry has its norms, as well as the kind of conduct that is exceptionally good (and even that which should be avoided).
Here’s a list of best practices for diamond jewelers based on customer feedback and industry standards. Make sure to modify these recommendations to best suit your own brand.
Ah, the lovely couple - the girl with her shy smile, the beaming groom-to-be. They’ve said they want to buy an engagement ring and you’ve shown them some of this year’s best sellers, but so far, you’re not getting a sale. When you pull out the vintage Monique Lhuillier hexagon baguette diamond engagement ring in platinum, she gasps. Is this the ring they’ll choose or will they walk out the door? How do you know when someone is ready to buy? Is there a science to it or is it a matter of luck? Furthermore, can you use your own body language to influence a sale?
Building a customer base is vital to the success of all diamond jewelry stores, but what might seem less apparent is the importance of retaining the customers you already have.
In order to remain competitive in the marketplace, diamond jewelers need to be aware of, and leverage, the latest trends. This can range from knowing the most popular current and coming jewelry styles, to staying abreast of the ever evolving methods of reaching new customers, such as we do today with social media.
If you are a small, local diamond jeweler, you have a big, varied advantage. You are able to provide personalized service of an entirely different caliber than that of the larger chains. And tapping into this ability is a great way to grow your business.
Because your sales associates are one of your best means of establishing your store’s reputation and making sales, you have to invest time, money and energy in them. For diamond retailers, its particularly important to get your sales team on track because the stakes are so high to the customer, and each diamond jewelry purchase is fundamentally wrapped up in their dreams. Every salesperson encountered on the way to concretizing those dreams has the responsibility to enhance the customer’s experience and improve the sale.
Consumers are complex individuals, particularly when it comes to buying diamond jewelry. Their purchase behavior is influenced by many factors, both external and internal. Understanding what these factors are, how they function, and how to leverage that data to increase your diamond sales is key to your success as a retailer.