Jonny Katz

Lover of technology and innovation. Helping to create effortless experiences for customers.

Recent Posts

RapNet Features Update

Posted by Jonny Katz on February 27, 2018

In January, RapNet launched a brand new website, with an upgraded, more intuitive search, a more user-friendly interface and some clever new features. 

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Topics: Product Updates

The New RapNet Inbox - a smarter, safer way to communicate

Posted by Jonny Katz on November 26, 2017

With over 30,000 transactions initiated in the RapNet inbox each month, the new inbox is a significant upgrade that will make your communication more secure, efficient and organized.

 

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Topics: Product Updates

What You Need to Know About the All-New Safer, Simpler and Smarter RapNet

Posted by Jonny Katz on November 22, 2017

RapNet has released a new platform, to make your online diamond trading more secure, efficient and user-friendly. Find out how the new platform will help you trade diamonds better.

 

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Topics: Product Updates

Customer Service Do’s and Don’ts for Diamond Jewelers

Posted by Jonny Katz on April 26, 2016

Excellent customer service can make your reputation as a diamond retailer. According to this research by InsightSquared, 66% of customers switch companies due to poor service and 58% are willing to spend more on companies that provide excellent customer service. Every industry has its norms, as well as the kind of conduct that is exceptionally good (and even that which should be avoided).

Here’s a list of best practices for diamond jewelers based on customer feedback and industry standards. Make sure to modify these recommendations to best suit your own brand.

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Topics: DIamond Jewelry Store, Selling Diamonds, Customer Service, jewelry store customer retention, Body language

Body Language Cues: What Retail Jewelry Customers Are Really Thinking

Posted by Jonny Katz on April 12, 2016

Ah, the lovely couple - the girl with her shy smile, the beaming groom-to-be. They’ve said they want to buy an engagement ring and you’ve shown them some of this year’s best sellers, but so far, you’re not getting a sale. When you pull out the vintage Monique Lhuillier hexagon baguette diamond engagement ring in platinum, she gasps. Is this the ring they’ll choose or will they walk out the door? How do you know when someone is ready to buy? Is there a science to it or is it a matter of luck? Furthermore, can you use your own body language to influence a sale?

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Topics: DIamond Jewelry Store, increase jewelry store sales, Selling Diamonds, Customer Service, jewelry store customer retention, Body language

What Every Diamond Jeweler Needs to Know About Customer Relationships

Posted by Jonny Katz on March 1, 2016

Building a customer base is vital to the success of all diamond jewelry stores, but what might seem less apparent is the importance of retaining the customers you already have.

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Buyer, DIamond Jewelry Store, increase jewelry store sales, Retail Management System, jewelry store customer retention

Why Your Jewelry Store Needs a Virtual Diamond Inventory

Posted by Jonny Katz on December 23, 2015

In order to remain competitive in the marketplace, diamond jewelers need to be aware of, and leverage, the latest trends. This can range from knowing the most popular current and coming jewelry styles, to staying abreast of the ever evolving methods of reaching new customers, such as we do today with social media.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Online Diamond Jewelry Store, Technology and Diamond Trading, Virtual Inventory

Good Things Come in Small Packages: The Benefits of Being an Independent Diamond Jeweler

Posted by Jonny Katz on December 15, 2015

If you are a small, local diamond jeweler, you have a big, varied advantage. You are able to provide personalized service of an entirely different caliber than that of the larger chains. And tapping into this ability is a great way to grow your business.

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Industry, Online Diamond Jewelry Store, DIamond Jewelry Store

How to Create the Strongest Sales Team for Your Diamond Jewelry Store

Posted by Jonny Katz on December 1, 2015

Because your sales associates are one of your best means of establishing your store’s reputation and making sales, you have to invest time, money and energy in them. For diamond retailers, its particularly important to get your sales team on track because the stakes are so high to the customer, and each diamond jewelry purchase is fundamentally wrapped up in their dreams. Every salesperson encountered on the way to concretizing those dreams has the responsibility to enhance the customer’s experience and improve the sale.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store

How Diamond Retailers Can Influence the Buying Process

Posted by Jonny Katz on November 24, 2015

Consumers are complex individuals, particularly when it comes to buying diamond jewelry. Their purchase behavior is influenced by many factors, both external and internal. Understanding what these factors are, how they function, and how to leverage that data to increase your diamond sales is key to your success as a retailer.

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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Jewelry Store, DIamond Jewelry Store

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