Ellen Fruchtman

Ellen Fruchtman is Founder and President of Fruchtman Marketing, a full-service agency specializing in the jewelry industry.

Recent Posts

Digital Advertising for Retail Jewelers 101

Posted by Ellen Fruchtman on August 6, 2017

Let’s face it, everyone wants to master this advertising medium that is all-consuming. And for most, that is simply not attainable. You could devote every waking hour to keeping up on the latest trends (which can literally change weekly). And, I’m quite sure that’s not the best use of any business owner’s time. Truth be told, it’s so very new, it’s hard to call anyone a true “expert”. The problem with hiring a digital marketing company is that you don’t know enough about marketing to assess how they are performing. At the very least though, you should know the basics of digital marketing.

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Topics: Marketing your diamond jewelry store, Social Media for Diamond Jewelry, Advertising, Marketing, Digital Advertising

Does Your Logo Need a Makeover?

Posted by Ellen Fruchtman on March 7, 2017

We’re only a few months into the new year. A clean slate. So there couldn’t be a better time to take a hard look at who you are as a company and who you want to be. And in marketing, who you want to be generally has something to do with who you want to see walking in your store. In other words…your target market. Many retailers are looking to become a bigger bridal store. Others are venturing into more custom or estate. If it’s changed over the course of many years, it’s time to look at everything you do, from the inventory you carry to the staff representing you and yes, to your marketing. That begins with your corporate logo.

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Topics: Retail Marketing

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