Debra Greenstein

Debra is Sr. Marketing Manager for RapNet. She loves marketing, her family and diamonds. What girl doesn't?

Recent Posts

How to Use Content Marketing to Drive Traffic to Your Online Diamond Jewelry Store

Posted by Debra Greenstein on September 1, 2015

So you have a beautiful diamond retail website. The look and feel is just right. You’re featuring the most brilliant diamonds and other exquisite jewelry items. How do you get people to come? Easy. Create Content.

“If you have the skills to start a business, you already likely have all the skills necessary to exponentially increase your website traffic while building your brand equity for the future. Jayson DeMers, AudienceBloom.com

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Topics: How to Grow Your Diamond Jewelry Store, Diamond Awareness

Beginners Guide: 6 Steps to Setting Up Your Online Diamond Jewelry Store

Posted by Debra Greenstein on August 18, 2015

So you’re ready to set up your online store… that’s great! Whether you’re complementing a brick-and-mortar store with an online presence or you’re starting out with an online diamond jewelry retail store, here are six basic steps to take to get you started.

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Topics: How to Grow Your Diamond Jewelry Store

6 Tips to Drive More Business to Your Diamond Jewelry Store

Posted by Debra Greenstein on August 2, 2015

The purchase of diamond jewelry has signified luxury and romance for decades, thanks to a combination of wildly successful advertising campaigns and a highly controlled market, which keeps prices steady. Thanks to these forces, the diamond jewelry market has shown itself to be surprisingly resilient and highly competitive, even despite significant economic fluctuations over the past decade.

Retailers who want to keep up in today’s competitive luxury market have to proactively drive jewelry sales. Here are 6 tips to drive more business to your diamond jewelry store.

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Topics: How to Grow Your Diamond Jewelry Store

Strategic Marketing for the Diamond Jewelry Retailer

Posted by Debra Greenstein on July 29, 2015

Today, more than ever, we are inundated by marketing messages – billboards, television and radio ads, internet pop-ups, social media and emails. As a diamond jewelry retailer, how can you ensure your message gets through to your ideal client?
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Topics: How to Grow Your Diamond Jewelry Store

RapNet Editorial Mission Statement

Posted by Debra Greenstein on June 25, 2015

RapNet strives to help diamond retailers, diamond sellers, diamond dealers and diamond manufacturers grow their businesses. Everything we do here is designed to help you understand the different facets of the industry via useful information, advice, insights, resources, and inspiration so your business can be as good as it can be.
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Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Awareness, Diamond Trends

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