Debra Greenstein

Debra is Sr. Marketing Manager for RapNet. She loves marketing, her family and diamonds. What girl doesn't?

Recent Posts

The Small Diamond Retailer Advantage: Being the Expert in Your Niche

Posted by Debra Greenstein on March 8, 2016

When a person looking to buy diamond jewelry turns to a smaller diamond retailer instead of a department store or mall chain for their purchases, it’s usually because they are seeking a certain level of security and reliability that they hope to obtain from the expertise of that person or store.

Read More

Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Diamond Buyer, Diamond Certification, 4Cs, diamond weight, Diamond Color, increase jewelry store sales, Diamond Seller

Online Diamond Trading Myths It’s Time to Leave Behind

Posted by Debra Greenstein on February 15, 2016

In the diamond business, tradition can be hard to ignore. With such a complex and defined supply chain, many believe that there is no way to adjust existing buying, selling and distribution models to include a digital element. While more of the world’s economy has already moved online, the diamond industry cannot afford to get left behind.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Industry, Diamond Supplier, Diamond Buyer, Technology and Diamond Trading, Diamond Market, Diamond Seller

Dressing for Success: How to Obtain a Diamond Inventory Worth Boasting About

Posted by Debra Greenstein on February 15, 2016

There is a popular saying, “Don’t dress for the job you have; dress for the job you want next”. It’s not just a matter of wearing the right clothes, it’s knowing what it takes to be successful and looking like you deserve it at all times. People do it in the business world so why not do it in the diamond jewelry business? 

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, Diamond Industry, Diamond Supplier, Diamond Buyer, Technology and Diamond Trading, Diamond Market, Diamond Seller, Online Diamond Trading Network

Stuck in a Rut? Get Some New Friends on an Online Diamond Trading Network

Posted by Debra Greenstein on February 15, 2016

We get by with a little help from our friends. Yes, that’s a line from a famous Beatles song, but it’s also the mantra for those in the diamond business looking for knowledge, inspiration and connections. And where’s the best place to find “friends” in your business? The answer shouldn’t surprise you – a diamond market community powered by data.

Read More

Topics: Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, About Diamonds, Diamond Industry, Diamond Supplier, Diamond Buyer, Technology and Diamond Trading, Diamond Market, Diamond Seller, Online Diamond Trading Network

Diamond Trading: The New Supplier-Retailer Connection

Posted by Debra Greenstein on February 15, 2016

 

Mobile and web technologies have fundamentally changed the way people do business worldwide. While basic principles have remained intact, such as providing real value to customers, strategically expanding your business to increase profitability, and more, there are many tactics which have changed.  

Before we get into the effect that technology has had on individual diamond retailers and suppliers, let’s take a look at how it has impacted the diamond market as a whole.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, Diamond Pricing, How to Increase Your Diamond Supplier Base, Diamond Industry, Diamond Supplier, Diamond Buyer, Technology and Diamond Trading, Diamond Market, Diamond Seller, Online Diamond Trading Network

The Colorful World of Diamonds: Explaining Diamond Color to Your Customers

Posted by Debra Greenstein on January 19, 2016

 

Diamonds come in many colors and many different shades. From white, to striking “fancies,” the choice of diamonds for your customer can be colorless or full of color, depending on their preference. As a diamond retailer, being able to explain the variations in color, while describing the unique qualities of each variant in a positive way, will help your customer choose the diamond they find most beautiful.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Online Diamond Trading, About Diamonds, Diamond Awareness, Diamond Industry, Diamond Buyer, Diamond Characteristics, DIamond Jewelry Store, 4Cs, Diamond Color

Using Diamond Cut As An Effective Sales Tool for Your Jewelry Store

Posted by Debra Greenstein on January 5, 2016

Cut is the only diamond characteristic under human control, and considered by many to be the most important,” says diamondideals.com. Here’s a quick guide for you to explain to your customers why diamond cut is so important, and how the diamond cutting process works.

Read More

Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs

The Promise of a Diamond: An Overview for Jewelers and Non-Jewelers Alike

Posted by Debra Greenstein on December 8, 2015

The diamond's promise is the essence of what makes it so special to consumers. The promise is at the heart of every diamond purchase and is what sets diamonds apart from other luxury goods. A diamond has meaning; it conveys emotion and is a symbol of love, elegance, beauty, and wealth. The diamond, because of its physical nature, stands for eternity, purity and innocence. When proffered, it expresses commitment, faithfulness, and trust. Delight and entertain your customers with these concepts and further garner their confidence in their purchase.

Read More

Topics: How to Grow Your Diamond Jewelry Store, About Diamonds, Diamond Awareness, Diamond Trends, Online Diamond Jewelry Store, DIamond Jewelry Store

Looking Back At the Top Diamond Jewelry Trends for 2015: A Year in Review

Posted by Debra Greenstein on November 17, 2015

Changes in fashion for diamond jewelry are usually more subtle and slower than the lightning-fast, drastic changes we see in the wider world of fashion. However, trends are still evident, and looking back at the past year, there are some obvious styles that stood out from the rest.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Diamond Trends, Online Diamond Jewelry Store, Diamond Buyer, DIamond Jewelry Store

Diamond in the Rough: 5 Steps to Make Your Online Diamond Jewelry Store Stand Out

Posted by Debra Greenstein on September 30, 2015

You’re about to open a new online diamond jewelry store or you’re already managing one. Yours is one of many competing for the attention of online shoppers everywhere. So how do you stand apart? Start with these five steps.

Read More

Topics: How to Grow Your Diamond Jewelry Store, Diamond Industry

Subscribe to RapNet's Blog

Get the latest tips & tricks, best practices, and advice on the diamond market, straight to your inbox.

Recent Posts