Antoinette Matlins

Antoinette Matlins is an internationally respected gem and jewelry expert and well-known author and lecturer whose expertise is sought worldwide by clients who retain her to seek fine, rare, or unusual gems and jewels for acquisition.

Recent Posts

Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part Three.

Posted by Antoinette Matlins on June 21, 2016

In the past two weeks we’ve discussed how sales people deal with customers, especially those who think they know “exactly what they want,” and we’ve explained why the wrong approach by a sales person can result in losing a customer rather than making the sale. Here, we will explain an alternative approach that would be more likely to result in a sale, and a “relationship” that will result in future purchases from you by this customer.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, Body language

Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part Two.

Posted by Antoinette Matlins on June 14, 2016

Last week we discussed how important diamond grading reports have become in terms of diamond sales, and how customers today often come in with a specific set of criteria, dictating to you – the salesperson – “exactly what they want.” Today, we will begin a discussion of how to take control of such a situation and show the customer not only what he wants, but possibly something that is an even wiser choice.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, Body language

Are You Killing Diamond Sales With The 4Cs…Unknowingly? Part One.

Posted by Antoinette Matlins on June 7, 2016

Many of you may be shaking your heads in agreement, yearning for the “good old days” when people bought diamonds just because they were pretty. I understand that nostalgic attitude, but I also remember how much misrepresentation – both unintentional and deliberate – occurred, and the numerous tricks by which the unscrupulous would not only make the sale, but also build a reputation as “the best place” to get a “bargain”…at the expense of honest, knowledgeable jewelers!

In this three part series it will become clear that being an honest, knowledgeable jeweler is the best way to make a sale, but it's how that knowledge is used which can make all the difference.

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Topics: About Diamonds, Diamond Characteristics, DIamond Jewelry Store, 4Cs, increase jewelry store sales, Selling Diamonds, Diamond Seller, Customer Service, Body language

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